Products --- Customer Benchmarking Survey
It is important for your business to find new customers. It is equally as important
to grow business with your existing customers. Therefore, it is critical that you
can fully understand your customers’ needs, identify their gaps, and successfully
match them with your products and services.
The Astir Customer Benchmarking Survey (CBS) is a custom designed tool that enables
sales and marketing organizations to gain a 360 degree view of their customers.
The CBS employs a robust data collection tool that provides you with an in-depth
understanding of your customers’ needs, so you can clearly identify the gaps they
face. This tool is capable of collecting trended data, so you can measure your customers’
performance over time, and truly understand their business.
The CBS also integrates your unique business rules, resulting in an auto-generated
set of recommendations documents. Based upon the products and services you provide
in conjunction with the data collected by the front end of the CBS, a custom “sales
roadmap” will match your services and products directly to the gaps as identified.
This is a powerful tool for companies as it places an auto-generated sales roadmap
directly into the hands of the sales staff for immediate follow-up.
Please be sure to visit the entire
Astir Family of Companies at :
Benefits of using the CBS:
- Online survey collection and analysis
- Flexible reporting
- Auto-generated customer recommendation document
- Sales leads generated based upon customer responses
- Positions client as a strategic partner with their customers
- Bridges gap between marketing and sales
- Creates client understanding of current and future needs
- Accurate measure for share of wallet
- Delivers qualified sales leads with a product/solution roadmap