In order for a marketing department to justify their existence and demonstrate their
organizational worth, they need to fully understand the effectiveness of their marketing
campaigns. In order to gain this understanding, they need a tool that can compile
all available marketing data, from both online and offline marketing campaigns,
so it can be cleansed, analyzed, and measured in a wide variety of ways.
Please be sure to visit the entire
Astir Family of Companies at :
Astir IT Solutions, Inc. has developed Campaign Central, a marketing analytics tool
that provides marketing departments with a 360 degree view of their marketing campaigns.
Data is from various online and offline marketing campaigns is fed into Campaign
Central, which cleans and prepares the data for analysis. Campaign Central can also
perform various automated and manual analyses of the available data using client
defined parameters and business rules.
Campaign Central provides businesses with the ability to justify their marketing
dollars. This groundbreaking marketing tool enables marketing departments to truly
measure the effectiveness and influence of their campaigns… from email campaigns
to postcards, or even pamphlets to trade shows. Campaign Central can not only measure
individual campaigns, but can trend them over time and stack them up against one
another. Therefore, marketing departments have an in-depth understanding of what
is working, and how resources need to be focused for continued success.
Campaign Central is a custom designed tool that will integrate all of your unique
business rules. As a custom application, you can define the types and sources of
data to be fed into the system; as well as define the types and frequencies of the
analysis performed. Astir will work closely with you to help understand your exact
needs, and custom tailor Campaign Central so it matches your marketing needs perfectly.