Use Cases --- Data Warehousing
*Overview- In order to improve their data environment, this client required
a unified warehousing system that would provide consistent, clean and reliable data.
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*The Problem- The current data warehouse utilized by this client was plagued
by bad data. Redundancies, inconsistencies, and incorrect data were the result of
using multiple data warehousing platforms throughout the organization. Because their
data was unreliable, information sharing between departments was severely hampered.
There were major delays in reporting and analysis, and ultimately, their marketing
and sales organizations suffered.
*The Solution- Astir created a singular data repository with advanced analytic
capabilities to replace the systems currently in use by his client. All marketing
and client data were unified under this system, allowing for the data to be cleaned
of redundancies, inconsistencies and incorrect information. The organization was
now able to gain an accurate view of their client data, including revenue, products,
lines, bundles, touch points, repairs, troubles, dispatching, and provisioning.
The added analytic capabilities provided accurate, real time reports for progress
*Client Benefits- Real time reporting capabilities and reliable data allow
this customer to monitor sales leads more closely. As a result, information sharing
between the marketing and sales organizations increased and lead list creation underwent
a dramatic time reduction. In addition, resources that were once being spent on
data collection, data cleansing, data merging, and marketing analysis were re-allocated
for efficiency. Decision making became quicker and easier, costs were reduced and
resources were better allocated as a result of the new data warehousing system.