Services --- How to Implement CRM
How to Implement Customer Relationship Management (CRM) Solutions?
Please be sure to visit the entire
Astir Family of Companies at :
Here at Astir IT, we believe the success of any Customer Relationship Management
(CRM) Solutions is dependent upon the commitment of an organization. There are many
benefits to implementing a Customer Relationship Management (CRM) Solution, but
they cannot be realized simply by buying software and installing it. Astir IT attests
that it is vital for any organization to have support from the organizations’ top
management, straight down to the individual team members (and it is important for
your marketing team to be involved too.) Contact us at (908) 279-8670 ext. 704 to
The first step in implementing a Customer Relationship Management (CRM) Solution
is identifying the types of customer information you want to collect. You will also
need to decide what you wish to do with this information once it is collected. A
good example would be a grocery store that tracks a customers’ purchase history
in order to market the appropriate items likely to fit in their individual diet.
Customer coupon packets are custom designed to include specific products as determined
by the purchase history and mailed to individual customers. This will result in
increased revenue for the grocery store because customers are enticed with deals
on the items they want.
Secondly, you need to identify all the possible ways new and existing customer information
can flow into your system. This includes where and how this information is stored,
how it will be used, and who will be using it. With the variety of ways information
can be collected (“touch points,”) from mail campaigns, seminars and trade shows
to electronic marketing, websites, call centers, and help desks, your solution must
be designed accordingly.
Astir IT Customer Relationship Management (CRM) Solutions will connect all of these
customer “touch points,” giving all of your team members the same view of the data.
Astir IT will employ powerful analytical tools that manipulate this data, and generate
reports that provide holistic views of customers and prospects.
Finally, the reports generated by Astir IT will supply you with an abundance of
customer knowledge. You will be provided with all the information necessary to keep
current customers happy, and attract new ones. Astir IT has trained specialists
who can help with all business process analysis. We can customize and install Customer
Relationship Management (CRM) software perfect for your organization, train your
staff, and help you manage your new system. We are experts in CRM, and can bring
unparalleled value to your organization.
How Much does Customer Relationship Management (CRM) Cost?
Customer Relationship Management (CRM) Solutions come at varying costs depending
on your needs. This range runs the gamut from 3rd party hosted solutions for a nominal,
monthly fee, to full-blown, customized implementations that require more resources. Astir IT works with clients to understand their business needs,
time concerns and budget issues. This way, Astir IT can design a solution that is
perfect for you in every way.
How do I ensure the Successful Implementation of an Astir IT Customer Relationship
Management (CRM) Solution?
First and foremost, there needs to be a full commitment to any Customer Relationship
Management project. This encompasses everyone, from the very top to the very bottom.
Everyone needs to fully understand the importance of their role in upholding that
commitment and CRM can have on the organization. Yet, although
this is an important commitment, the project should be made fun and rewarding. Incentives
for the key employees using the system are always a good tactic in making the project
work. Also, the more involved they are in the early planning and implementation
stages, the more ownership they will feel.
Breaking down the projects in to smaller, more manageable pieces with small milestones
will help the team tackle the project. Each part of the team should have manageable
responsibilities, work together, and maintain a team methodology. Using a robust
database platform, such as an Astir IT Customer Relationship Management (CRM) Solution,
will allow you to collect huge amounts of data quickly. Astir IT solutions will
grow and perform accordingly so you stay ahead of the game.
Finally, keep in mind that your system has been designed around the customer and
the prospect. Make sure that it is used to its’ full potential and serves them well.
What Department/s should be Responsible for Customer Relationship Management (CRM)?
This is a question that is asked quite often, and the answer is quite simple. Everyone
has a stake in the performance; therefore the responsibility falls equally on all
team members. Make sure you spread project responsibilities across all departments,
although typically the IT department takes lead. This ensures consistent buy-in
across the organization, and team attitudes and ownership stay high. Astir IT contends
that the most important commitment needs to come from, and be supported by, the
organizations’ top executives.
Can an Astir IT Customer Relationship Management (CRM) Solution be Customized for
When working with us, Customer Relationship Management (CRM) Solutions are designed
to be open enough to allow for even the most complex customization. Astir IT solutions
can mold to any vertical, and can be customized to work exactly the way your industry,
and your organization, needs them to work. It will save countless hours of manual
labor and frustration in dealing with customers and prospects. Many industry pundits
see these custom vertical CRM Systems as the future of Customer Relationship Management.
Contact us at (908) 279-8670 ext. 704 to learn more.